“吉庆生肖”标志重磅公示

  在全球吉庆生肖设计比赛系列活动举办十周年之际，比赛组委会于2023年12月8日正式出炉了“吉庆生肖”品牌标志。
  In celebration of the tenth anniversary of the Global Zodiac Design Competition event series,the organizing committee has officially unveiled the“Auspicious Chinese Zodiac”logo on December 8,2023.
  “吉庆生肖”标志
  “Auspicious Chinese Zodiac”Logo
  “吉庆生肖”标志由中央美术学院陈慰平副教授团队设计。主创团队从源远流长的中华优秀传统文化中寻找设计灵感，从现实生活中汲取情感共鸣。标志饱含着传统文化中生肖的意蕴和美感。其外形取自中国传统铜镜的八曲葵花之形。花瓣形态饱满，匀称典雅，象征着圆满与包容。标志基底采用的是装饰绳纹，有团结协作、凝心聚力之意。十二生肖主纹样以祥云纹、万寿藤纹为灵感来源，以简洁灵动的线条勾勒出十二生肖形象。标志内线条优美流畅、妙趣横生，既各自为形，又融为一体，围绕中心盘旋，连绵不断，有护卫家国、生生不息的吉庆涵义。
  Designed by Associate Professor Chen Weiping’s team from the Central Academy of Fine Arts,the“Auspicious Chinese Zodiac”logo draws inspiration from the rich and extensive traditional Chinese culture,finding its emotional resonance in real life.The logo embodies the profound meaning and beauty of the Chinese zodiac in traditional culture.Its shape is derived from the form of the eight-petal sunflower in the traditional design of Chinese bronze mirrors.The petal is rounded and symmetrically elegant,symbolizing fullness and inclusiveness.The base of the logo incorporates decorative rope patterns,signifying unity,cooperation,and cohesiveness.The zodiac-themed main pattern draws inspiration from auspicious cloud patterns and longevity vine patterns,depicting the twelve zodiac images with concise and dynamic lines.The internal lines of the logo are graceful,fluid,and filled with charm,each retaining its distinct form while merging into a cohesive whole.They swirl around the center continuously,embodying the auspicious meaning of safeguarding the homeland and the perpetual renewal of prosperity
作品详见（复制以下链接进浏览器查看）：

https://mp.weixin.qq.com/s/xeG2VVxjq0fGlrTnY6nFHQ